Joel Rubinson on making 'calorie-poor' research nutritionally valuable

Joel Rubinson (President and founder of Rubinson Partners, a marketing and research consulting firm for a brave new world) joined Michael Howard (Head of Marketing at Infotools) on this episode of Now that's Significant.

Joel, who also happens to be an accomplished blues harmonicist, joined us on the show to discuss how insights teams can produce 'nutritious' insights programs that sustainably deliver value for their organizations and customers alike.

A key part of this, as you'll find out, is around what Joel talks about when mentioning "Finding the prediction in your insight, finding the growth strategy in your prediction".

Joel also discusses two innovative projects that he's been working on that seeks to combine multiple data sets, vendors, ad-serving platforms, and so forth.

We hope you enjoy the episode. 

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com