Kendra Speed on brand density, its use at LinkedIn, and how you can leverage it

Kendra Speed, the Director of Consumer Market Research at LinkedIn, joined us on the show to talk about brand density, how LinkedIn are using it internally, and how brands can utilize it as well.

We talk about the origins of brand density, its definition, and the role of associations, and how the number of and strength of connectedness lead to a higher market share.

Kendra also shares her experience has been with measuring brand strength in context of the broader marketplace, along with some of the challenges she's seen organizations face.

We hope you enjoy this episode.

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