Knowing your place: Cultural nuance in international survey design with Nancy Hernon

On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing. 

We discussed how one size doesn't fit all in market research, and the critical role of international survey design in today's insights world.

We covered:

• Culturally relevant survey design.
• Knowing and understanding your respondents and how they want to be spoken to.
• Dos and Don'ts of survey design for international surveys.
• Ensuring the survey design itself works for all markets, not only linguistically but technically.
• Examples of what can happen when international survey design isn't used.
• The future of translation in market research and the role of AI.

Enjoy the show