Kraft Heinz Shake-Up, Meal Kit Growth, Crown Royal tears & guest Greg Mercer, Investigative Reporter & Author, The Lobster Trap: The Global Fight for A Seafood on the Brink

Season Six, Episode Two of The Food Professor Podcast, presented by Caddle, blends sharp industry commentary with a fascinating guest interview. Hosts Michael LeBlanc and Dr. Sylvain Charlebois kick off with a rapid-fire news roundup before diving deep into the global lobster story with award-winning journalist and author Greg Mercer.

The news segment sets the tone with big changes in consumer packaged goods. Kraft Heinz’s decision to split operations sparks debate on the future of “bigger is better” corporate strategies, recalling the infamous ketchup wars and highlighting how local plants may be impacted. The hosts also explore the collapse of Yves, a once-beloved Canadian plant-based food brand, and the broader struggles facing Beyond Meat and other players in the competitive, margin-tight meat alternatives market. Meal kits return to the spotlight with fresh survey data showing usage doubling since pre-pandemic levels, despite consumer pushback over price and packaging waste. Other highlights include Canadian trade friction over canola biofuel, positive signals in Canada–India relations, and Doug Ford’s controversial Crown Royal protest following Diageo’s U.S. plant shift. Wrapping up, the hosts acknowledge leadership transitions at McDonald’s Canada and the Retail Council of Canada.

The second half welcomes Greg Mercer, investigative reporter for The Globe and Mail and author of The Lobster Trap: The Global Fight for a Seafood on the Brink. Mercer shares his journey into journalism, the painstaking work of investigative reporting, and the inspirations behind his first book. He explains how lobster evolved from a “cockroach of the sea” to a global luxury product, and why the industry now sits at a dangerous crossroads. From the collapse of Rhode Island’s lobster fishery to escalating tensions between Indigenous and commercial fisheries in Nova Scotia, Mercer paints a vivid picture of an industry both lucrative and fragile. He examines the outsized role of China as a market driver, the looming threat of climate change, and the urgent need for ecological—not just economic—policy decisions to prevent history from repeating the cod fishery collapse of the 1990s.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.