LSAs or Google Ads: Which is Worth It?

Our LSA is better than regular Google ads. I wish I could give you a black and white answer to this

The the answer is unfortunately it depends. I know

Plenty of law firms who have gotten great results from LSAs. It depends on your market

It depends on your practice area the quick and dirty difference that really matters is that with LSAs

You are only paying for actual leads, okay?

You are only getting charged by Google when a qualified lead is generated

Versus regular Google ads. You're paying by per click and sometimes per impression

And so what that means is if you have a Google ad campaign a regular Google ad campaign that is really dialed in and it's

Producing leads at a low cost. It's probably going to be cheaper and you're going to see a better return on your

Investment than Google LSAs

But if that Google ad campaign is not performing very well and your leads are very expensive

Well, it might be cheaper for you to go through LSA

So it really takes some some testing and comparison. It also just does depend on your practice area and the market that you're operating

And but my suggestion would be test both

Look at which platform gives you a lower cost per lead and and really don't stop at cost per lead

Stop at cost of acquisition because you have to understand the quality of the leads, right?

Like maybe your LSAs are cheaper cost per lead, but they're not as high

Quality so they're not converting at as high a percentage as leads that you're finding through Google ads

So it takes testing both have merit. I've seen both work really well for law firms

You got to test and compare your your results