Luke Martin - Building a Sales Culture Techs Actually Love

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Luke Martin is a garage door professional who built his business from scratch - starting with a truck loan, a credit card for inventory, and zero mechanical background. Known for being an “eternal learner,” he taught himself websites, marketing, accounting, hiring, and operations as he grew the business, eventually selling it and joining A1. Today, as the Chief Operating Officer of A1 Garage Doors, he focuses on technician success, leadership, and building a culture of growth and continuous improvement.

In this episode, we talked about growth mindset, sales training, technician culture, scaling, AI innovation...