Maven's DTC Platform, Withings' Sleep Solution, Sword's AI Expansion

March 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Sword Health expands beyond MSK into GLP-1 support, mental health, and women's midlife care using AI and acquisitions to build broader specialty platform

• Withings launches Sleep Care Solution linking users to sleep specialists through app, addressing 30M U.S. adults with sleep apnea and 80% undiagnosed

• Maven Clinic returns to direct-to-consumer telehealth with hormone and GLP-1 support across 30+ specialties after reaching 28M patients through employer benefits

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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