Meta Ads Are Getting Smarter; What You Need To Know

Basically, what we're talking about is the way that meta as an ads platform receives all the ads,

millions of millions of ads that are created probably every day, at least every month,

how they receive those ads, and then in return distribute them to the users on behalf of the

advertisers. So that's the gist of it, Eddie Gicaubi. I copied Roger. He's tracked so far.

So let's get one level deeper then. What obviously, what you just said is how the ads get to the

users, what's going on behind the scenes that this are close talking about that gets the ads to

this is when things get real. Yeah, let's get real. Yeah, so I mean, we can start with how things

have been done in the past. Yeah, for this, it should be perfect. If you've ever run ads before

or talked about ads specifically on meta, there's some basic targeting parameters that you can

set up in place whenever you're creating the campaign to reach your target market. So you can

do age restrictions. So you can target people from 30 to 55 years old. You can do location

restrictions. So in the Charlotte area, you can do a 10 mile, 20 mile, 30 mile radius, for example.

And then there's all these sort of like interests and behaviors that you can tell meta your

your target market relates to in some capacity or describes them in some way.

And then you're giving meta all this information to go out and then find the right people

check for your ads. That's kind of how it's been done. There's more to it than that,

but that's kind of the foundation of everything. What meta has done in the past is

grouped these people together into cohorts or like thousands or hundreds of thousands of people

and then delivered ads to like that cohort of people. So what's changing here with this

andromeda is whether calling it is it's becoming a much more individualized delivery system.

So not so much grouping people into cohorts, but delivering the ads on a more like user by user

basis. So maybe they might deliver something to Mike and then something different to Eddie based on

different signals that they're receiving. Actually more signals and kind of bringing them all

together and to a way that's better for the advertising. The law for marketing minute is brought

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