MFREE MFREE 124 Trailer # 5 with Brandon Cobb: What Are You Really Solving For in Your Deals?

So this, what I love about the land and settlement process is it works for all real estate.

Then matter if you're doing a new housing community, a storage unit, or a multi-family building, or a hotel,

you have to get the approval from the city to do that.

And depending on what you get approved and what the highest and best use is,

that determines whether or not the city, like if you're out in the middle of the country,

you're probably not going to get approved for a Ritz Carlton hotel, nor would you want to,

because you're going to get approved for a Ritz Carlton hotel.

And Ritz Carlton don't want to build their hotel there, right?

So step one is to identify who you're doing this for.

For us, it's national home builders.

Why these are publicly traded companies have to make stock price go up.

There's only one way to make stock price go up.

Buy more land with more houses.

It's a plan A. And if plan A don't work out, there's plan B, which is buy more land and build more houses.

And just in case plan B don't work, there's plan C, which is to buy more land and build more houses.

We like working with that.

So all we do is we go and reverse engineer what they want.

So in your local market, if I'm going to replicate my business model, I would just go figure out

Chad GPD, who are the top 10 national home builders in the Nashville, Tennessee market.

And then I'm going to go to Google, Chad GPD and say, send me a map of all their neighborhoods.

So you can type in Lennar Nashville, Tennessee neighborhoods, Ryan Homes, Nashville, Tennessee neighborhoods.

You go click it and they literally give you a map.

All their communities and where they are.