Money Talk: Raoul Raoul Davis helps retired athletes, entertainers, and executive leaders increase their top-line revenue.

0:00This is an I Heart podcast. Guaranteed Human. 30 years ago, an island off Manhattan almost brought down New York City. Who will you trust? Your friends and neighbors? Who will you trust the people five miles overseas? This is a story about neighbors turning on each other. And what happens when a forgotten place decides it's had enough. But we're not stopping, are we? Listen to revisionist history, the Staten Island problem on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts. It's the US Open, which means the tennis world is about to lose its mind. And I'm here for every second of it. Join me, Renee Stubbs on the Renee Stubbs tennis podcast as I break it all down. The matches that matter, the drama that doesn't, and the stories everyone's talking about. No cliches, no sugarcoding, just host analysts, from someone who's actually been there. Coco, looking real good, her serve looks so much smoother than it has in the past. I was really happy to see eager back to what she looked like a couple years ago

1:03and she was winning dominantly. Listen to the Renee Stubbs tennis podcast on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts. Hi, I'm Michael and Perry Oli. I want to tell you about my new podcast Underground Zero. We're looking at the opportunity of a lifetime for us and the other families. It's about the aftermath of the 9-11 attacks. What's in the tunnels? Go bars, over ingets. It can be worth half a billion. Starring Steve Sharipa, Ray Abruzzo, and me, Michael and Perry Oli. How far you prepared to go? Depends how far you are. Listen to Underground Zero on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts. Welcome aboard season six of The Girlfriends, Flight or Fight, which takes place 30,000 feet in the sky. A beautiful woman smiles and hands you a scotch. But you have no idea just how messed up her job actually is. It was the most sexist job I think you could have.

2:03Until one day, a group of stewardesses spark a revolution that reshapes America. Listen to The Girlfriends, Flight or Fight, on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts. In February of 2024, celebrated illustrator and children's book author, Patreonathers and her husband, Michael, mailed letters to dozens of friends and family members to let them know they had died by suicide. Dear Hunnies, this is goodbye. By the time you get the shalliter, both petr and I will be dead. Next stop, Wonderland. Why did they do it? And what did it do to the people they left behind? Listen to Death of an Artist on the I Heart Radio app, Apple podcasts, or wherever you get your podcasts. Welcome to my show. I'm Richa McDonnell, the host of Money Making Conversations Masterclass. When we encourage people to stop reading other people's success stories and start planning your own. Now you don't want to miss an episode, so please take a moment right now to follow or subscribe

3:06to Money Making Conversations Masterclass. It's free. You can follow me on I Heart Radio app, Spotify, Apple Podcast, or wherever you listen to your podcast. New Money Making Conversations Masterclass episodes drop daily. I want to keep you on alert because my guests provide tips on how you can uplift your community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Now let's get this podcast started. My guests help CEOs, retired athletes, entertainers, and executives leaders increase their top line revenue. You hear what I'm saying? This is Money Making Conversations. That includes brand strategy, public relations, book deals, social media, and brand design. He's been invited to small business forums at the White House and is considered to be an expert on CEO and executive branding. Please work for the Money Making Conversations Masterclass, Raul Davis. How you doing, Mr. Davis? I am great. I'm excited to be here. Thank you so much. Thank you. You know, I've been fortunate in my life to represent a lot of high profile talent,

4:10like Steve Harvey, currently Sherry Shepherd, the talk show host, and ESPN Steven A. Smith. Your company, give us a little background about you before we start as well as the company that you are a partner of. Yeah, I mean, so who I am today is until I've always been. I've barely got into college with a 1.9 GPA. Yeah, you're getting arrested for some stuff after my mom passed away. Took it hard. My dad told me, get a 3.0, your freshman year, you won't have a year, too, so I magically got a 3.0. By the time I was a senior, I had booked a K.R.S.1 for a speaking engagement at our school. And afterwards, I said to the bureau, we work with someone who I think you might know, Norma Hollis. I said, I love what you all do. We'd love to work with you. Can I have an internship? They said no, I said, give me one anyway. I started booking speakers across the country. We would fly everywhere, get that done after a couple years of that. Two of the clients approached me. One was New York Times Best Hour Omar Tairi.

5:10I said, hey, we'd love to work with you. A bunch, you start your own company, you'll become your first two clients. So that's how a senate got started in 2004. And speaker management took us a couple years to figure out personal branding is what increase so speaking engagements and then over time, we started shifting to CEOs and wanted to niche the business better. And that's how we've been focused on CEO branding the last 15 of those 20 years. Two questions from your information you just gave me, Ro. What makes a good speaker? Yeah, I think what makes a good speaker is empathy because like being able to understand what your audience needs to hear, what will be valuable of them instead of just thinking about what you want to focus on is really the beginning of a process. And I think the thing that matters the most and then someone who understands the rules of public speaking, which is that people are only going to remember two or three things that you said. Right. So if you craft your speech in a way knowing that, then you end up having the highest level impact on them.

6:14So it's not about length. It's about content. Correct. Okay, cool. Now with that being said, I'm always approached about people who want to be motivational speakers. People want to get into business. Can you lend me some advice to give to the people or you may have a website that you can direct them to. If you're looking for up and coming talent, are you only looking for established talent? Yeah, I mean, so for us, we're normally at this stage of a business looking for speaking as a part of the equation towards branding. So you're a CEO, you're an executive, you're an entrepreneur who understands speaking is one of the ways to get out there and grow your business. So I like to say we don't deal with one trick ponies, right? If you're only looking at speaking is purely a revenue source and you're not already established, you've got a long road, right? Right. So I always recommend think about how do you build a brand out completely that you could speak somewhere for free even. And it's still lead to 10,000 to 70,000 in revenue for you because of what happens in that room after.

7:17It was really great to say that because I always tell people, I started my career on the stand up comment. And you know, just hitting the clubs, trying to be funny. Nobody paid me, but there was the start of how I built my brand. That's how I built my reputation. And a lot of people always want to start the conversation out with how much I'm getting paid. And it's really not all about getting paid. It's about the relationships and the moment correct. Tell my audience. It is. I mean, like I think that we we've just gotten so much into the microwave society, right? And like so shone stuff doesn't help everything has to be instantaneous, but to your point, it's about building relationships, having a long term vision and realizing it is a step by step process. And being able to ship your mindset, right? Even I remember I was sitting down with Les Brown one time and he was just an honorarium speaker and he told me about a time where someone said to him, you know, I want you to speak with T.R. Vecca and all these other guys and he was like, how much of getting paid and they said, look, if you don't make your normal 25,000, they'll pay it out of pocket.

8:22So he goes there. He got his, you know, stack a CD. He's going to sell these are few years ago, obviously. And he said to him, you can't sell that. And he's like, what do you mean? How do I make money, but they helped them create a package real time. He ends up doing six figures at the event, right? Which is much better than getting 25,000 hours for an honorarium. So you have to be willing to break your typical mindset and explore what the possibilities are. Right. So basically this is creating that multi level of income model. If you see a person in a reputable position can come to you. How does one reach out to you, old Davis? Let's get to the nuts and bolts of finding you in the process of creating a relationship with you. Yeah. And you know, our premise as a company is that this isn't just B2B or B2C, but it's H.D. human to humans. How do you develop an emotional connection for a brand? Because we all have two choices. Either you get branded or you get labeled.

9:22So you're going to let the brand just happen to you or you're going to design it. So people can reach out to me on LinkedIn, role Davis, also our website ascendinggroupbranding.com. And finally, I'm on Instagram, role Davis brand. So that's how to reach out to us and get the conversation going. Please don't go anywhere. We'll be right back with more money making conversations, masterclass. Now I need for you to do me a favor. Right now, you'll follow or subscribe to money making conversation. It's free. And you can find it on the iHard Radio app, Spotify, Apple Podcasts or wherever you get your podcasts. Please do me that favor. Follow or subscribe, money making conversations. That call was really pivotal for me. Hey, it's Emily Tish Sussman. And this season on She Pivots, the podcast where women share bold career moves and personal turning points. That changed everything. I sit down with culture shifting women who share their pivots like Para Olympian Alley Truett. I was like, I'm a month out from a shark attack.

10:22There's no way in 11 months I'm making the very long text. Advocate Elizabeth Smart. I still feel that drive that I can still make a difference. So I'm going to keep going. Celebrity chef Carla Hall was that scary to walk away from such a stable career after just two years? No. I was more afraid of being unhappy than I was broke and in a dead and job that I didn't enjoy. And feminist legend, Gloria Steinem. All of us were trying to express women's real lives. We need a meeting place of our own. And if I can contribute to that, I'd like to maintain that and leave this house for that purpose. Listen to She Pivots on the iHard Radio app, Apple Podcasts or wherever you get your podcasts. Welcome back to Money Making Conversation Masterclass hosted by me, Richard McDonald. Let's get back into it. You know, you're such a great guy because I could wait to talk to you because people talk to me about speaking engagements. They talk to me about book deals. They talk to me about branding.

11:23And that's the heart of your brand and who you do, correct? Correct. Yeah, it's basically, how do you take a CEO and think about it like this? NASCAR, all the cars are high performing. All of them have millions of dollars put into them. They all have great pick crews. What's the difference? The driver, right? And you are the driver for your business. You are the chief storyteller. So being able to tell that in the media is a thought leader. Through speaking engagements, through a book deal, through your social presence. It helps you really kind of demonstrate the people that you care about what you're saying. And that's what people matter of the most about, right? But the whole idea about CEO branding has increased in popularity significantly over the last 15 years because people want authenticity. If it seems like you live and breathe your business, that's what people want. Now, let me ask you this, there's a balance here, Ro. You know, like popularity versus what your company actually does. You know, you've been hired as a CEO and you gain fame for instance, drifting away from actually what you do.

12:30So based on what they hired you to perform as a CEO, how do you balance that? And as people who are listening, they can gather some additional thought as to how you handle management when people come on board with you. Yeah. So I mean, so it's not about being a celebrity. If that happens, great. But it's really about, it's not about ego. It's about effectiveness. It happens to be the case that if you connect with people better, we're going to want to do more with your business, right? And I always think of it in terms of institutionalizing this idea of CEO and executive branding. So if you have a CEO, leave a business or if you have a chief marketing officer, leave the business, you take the next person and you do the same approach because you're humanizing your business. That's what it's about. That's the reason you're doing it. You're not doing it to puff yourself up. It happens to be the case that if you believe in your service, you believe in your product, then you should want people to know about it. Because if they don't, you're doing them a disservice because they're spending money with your competitor who doesn't care as much.

13:35So it's your responsibility to do everything you can within reason to get visibility so that you are serving the marketplace. Okay, I'm talking to Rahul Davis. He helps CEOs retired athletes, entertainers, executive leaders to increase their top line of revenue. In the words, he is a walking, talking, money making conversation. Now, your friend of mine, down in Atlanta, Georgia, before we go on the air, you talked about assisting her and getting a book deal. How did that process work? Not having to reveal her name. You can't reveal her name. It's comfortable on the show. But like I said, that's the relationship you guys created. How does she approach you and how does she want them to say, this is the direction we can go and get a book deal for you? Yeah, you know, we met at a national urban league conference and she was one of those people that was very reticent about putting herself out there. She had been behind the scenes for so long, right? And we just had that conversation about you have a mission, you have a purpose in life.

14:39So communicating that to more people helps them get it. So one of the ways to do that was through a book. And you know, the book basically is about how do you spend time on the right things and not just your career. How do you think bigger, right? How do you balance your life? And it's done a lot of people a lot of good, right? You now have many people who are high performers. They now are spending a more balanced life as opposed to just purely thinking about for career. They're spending more family time and that's where the world's heading anyway, right? You think about Ariana Huffington, you think about all these people talking about balance. We get so inundated with things. We barely have time to think, barely have time to care about, to spend time with the people we care about. The only way you do it is if you learn to prioritize that. The two biggest reflections of who I can tell a person is, is how they spend their budget and how they spend their time. Right. And those are decisions that you get to drive as an individual.

15:39Now I've been fortunate to work with two bestseller Steve Harvey's book. I could let you think like a man. There was a national bestseller. Yes. And he's a recent book, Straight Shooter, which became a New York Times bestseller. And it was always about the content. And then you know, when you get to, and a lot of people are doing books through Amazon, and I said nothing negative. They're self-publishing. Yeah. What do your talk, what do your takes on people who come in and some people call pamphlets book. I call them pamphlets. I go, I mean, you know, but they consider that book. What is, and people are listening, that your company values as enough content that can create a book that will resonate with people who want to buy it. Yeah. I mean, and let's also talk about where to book marketplaces. A hundred thousand books used to be put out a year. Now it's in the millions, right? Because it's self-publishing. So about 97% of books sell less than 500 copies.

16:39So having a book in of itself is no longer an accomplishment. I think the highest level you can get is to a traditional publishing deal, right? Because it's said that someone with third party validation believes in nothing what you're saying that they wanted to put it out. Then you have your fallback of hybrid publishers, which have some elements of traditional publishing, but you put a little skin in the game, right? I prefer I ever have those two options to self-publishing because at this point self-publishing takes 20 minutes on Amazon, right? So it's just not as highly valued. Some people need to start that way. I've had clients start that way and we elevated them higher, but I don't think people should just look at that as a pure end in them itself. In terms of the connection with the book, you have to look at it like this. If someone's going to spend 150 to 300 pages with you, I mean, that is a lot of time to really build a very deep connection, right? And so it is one of the most powerful marketing tools there is. We worked with one of the oldest and largest training companies in the world, and we went on LinkedIn and would just connect him to a chief human resource officer, chief leadership officers, DPs of learning, sales officers, and basically offer a free copy of the book to them.

17:55And in exchange for sending out a $25 copy of a book, ended up getting speaking engagements deals for his company, consulting opportunities. Please don't go anywhere. We'll be right back with more money making conversations, masterclass. That call was really pivotal for me. Hey, it's Emily Tish Sussman, and this season on She Pivots, the podcast where women share bold career moves and personal turning points that changed everything. I sit down with culture shifting women who share their pivots like Para Olympian Alley Truett. I was like, I'm on out from a shark attack. There's no way in 11 months I'm making the very little index advocate Elizabeth Smart. I still feel that drive that I can still make a difference, so I'm going to keep going. Celebrity chef Carla Hall was that scary to walk away from such a stable career after just two years? No, I was more afraid of being unhappy than I was broke and in a dead and job that I didn't enjoy. And feminist legend, Gloria Steinem. All of us were trying to express women's real lives.

18:57We need a meeting place of our own, and if I can contribute to that, I'd like to maintain that and leave this house for that purpose. Listen to She Pivots on the I Heart Radio app Apple Podcast or wherever you get your podcasts. 30 years ago, an island off Manhattan almost brought down New York City. Who will you trust? Your friends and neighbors? Who will you trust the people five miles overseas? This is a story about neighbors turning on each other. And what happens when a forgotten place decides it's had enough. We reached for a feeling that exists in this city, but we're not stopping, Alley! I'm Ben, that of Half-Rate, and for my new series on revisionist history, I took a deep dive in the Staten Island's attempt to secede from New York City in the 1990s. And what it all has to do with the politics of resentment that dominate America today.

19:58Listen to revisionist history, the Staten Island problem on the I Heart Radio app Apple Podcasts or wherever you get your podcasts. Hi, it's Alec Baldwin. This season on my podcast, here's the thing I'm speaking with more artists, policymakers, and performers like actor Stephen Root. I think for me to be any good or for any character actor to be any good, you got to put enough of yourself and your empathy for people in it. I'm a people-watcher. You see that guy going down the street and going, yeah, I can use that. Open igloo co-founder, Alley, a Mohammed. I love staying on top of what is going on in our city, what is going on in city politics, what is on renters minds, and taking all of that knowledge to build a platform that hopefully is going to make New York City better in the long run. And actress and singer Melissa Eroko. The partnership took on a whole other meaning when I started making my own work.

20:58It's like you with a great actress or actor. It was best to come out of your trailer full of life and just face another person who's full of life and don't talk. Listen to hears the thing on the I Heart Radio app Apple Podcasts or wherever you get your podcasts. This is Jay Valentine. I've spent my career on the executive side of this industry, multi-platin of songs, building artists and building business. And alongside my brother, Tank, the superstar R&B singer, songwriter and producer, we've created something special, the R&B Money Podcasts. This is not just a podcast. It's a safe space where artists, executives, and fans of R&B music come to reminisce, pull back the curtain and tell the stories that shaped this culture, the real history behind the hits. I was hood famous and then real love came out and it blew up. We lived in a project. And they were seeing all the success. They hear them music and we had nothing. We're covering the entire spectrum from Smokey Robinson, Alicia Keys, B2K, Mary J. Blige, Legends Current Stars and everyone who's contributed to the sound of R&B.

22:02You come out the gate with a hit. And then not Michael Jackson out of number one. Come on man. I was like, hold on. I'm not gonna M.J. out of the number one spot. If you're a super dedicated R&B fan who wants the real discovery, the real stories, this is your podcast. This is the R&B Money Podcasts. Listen to R&B Money from the Black Effect Podcast Network on the iHeartRadio app Apple Podcasts or wherever you get your podcast. What up y'all this your main man Memphis Blige right here, hosted our rock solid podcast. In each week we bring in your exclusive looks inside music, everything happening inside the culture. Some of the best conversations with the biggest names in the game. You had a little bit more pressure to be good. They didn't care if you was a girl. Like you wasn't getting a point. Looker. If you not trash, you better be not just good. You better be great. Or rock solid, we talking to rap legends, hit making producers, rising stars from the golden era to the future of this hip-hop game. Where we keep it 100% unfiltered and keep it nothing but rock solid.

23:06Yeah. The thing about Jay Maap can you guys, he's been so great at being seen but mysterious. She's how I'm saying he don't got to come talk about nothing. You figure it out. So it's always a mystique and a mysteriousness behind them, but they like you don't see him. Listen to rock solid on Black Effect Podcasts Network. I heart radio app Apple Podcasts or wherever you stream podcasts. Welcome back to Money Making Conversations Masterclass hosted by me, Roshan McDonnell. Money Making Conversations Masterclass continues online at MoneyMakingConversations.com And follow Money Making Conversations Masterclass on Facebook, X, and Instagram. Now, what are some of the do's and don'ts of branding? I think people really need to hear that because everybody wants to get out there and have the million dollar, excuse me, the million followers or the two million followers because they get caught up in the numbers and not the engagement.

24:06And who's actually following you? So what are the do's and don'ts of branding? And on branding first and then we're going to walk over to social media, okay? Yeah, absolutely. So the number one rule of branding is to understand where to marketplaces, which is a very divided for attention. So you have eight seconds to earn 30 seconds of attention. And then after 30 seconds, maybe you get to 60 to 80 and then once you've crossed that bridge, now you've got someone who's really engaged, right? So you have to understand that like, whether it is a headline for a media article, the headline for your website, whatever it is, it has to be strong and communicate value out of a gate. What is in it for them? Again, not what you want to communicate, but what's in it for them? And then the time to that is your photo, right? Like nobody should be using, you know, even though iPhone's great, like iPhone image of yourself, then putting that on a lot. That is insufficient. You need to have a professional photo shoot because it demonstrates that you are investing in your brand, right?

25:11And if you are going to invest in yourself, then other people will be more likely to be. If you're just taking a shot with your phone and it kind of looks like you did that, it's not polished and it's not sending the right message about how you're seeing yourself. And then so why should people add any more value than you are to your own self, right? In terms of social, I think the most important thing that people to do is to understand me idea of testing. Like you have to be a Savant these days to just launch into social and nail it out of the gate, right? So, you know, doing things like just buying ads on Instagram and Facebook and TikTok to basically see what of your content is performing the best with audience and having those analytics helps you shape it in a way that is meaningful. And to not think about like social media, some arbitrary tasks that you're doing, but they actually care about it, right? So, I would rather have someone just focus on LinkedIn or just focus on Instagram than to be in six social platforms posting the same thing and looking at it as a chore, right?

26:17If you look at it as a chore and it carries across that way, nobody's going to care about what you're saying. Yeah, not 100% agree. Like I have an X count slash Twitter. It's like maybe 12,000 followers. I don't feel comfortable on Twitter. Sure. X. I feel comfortable on Facebook. I feel comfortable on Instagram. I feel comfortable on LinkedIn. I also have a TikTok account. Yeah. So, you're right. Go where you're comfortable. You don't have to have all the platforms. Now, each platform reaches a certain audience. Tell my audience in your mind what you're trying to achieve when you go to platform or who you're trying to reach when you go to TikTok, when you go to Instagram and when you go to LinkedIn. Yeah. Yeah. So, with Facebook, this is still to platform where if you have an audience that's between 30 to 65, that's where you're going to sell your most products still, right? So, if you have something that's $39 up to $500 that you're trying to sell, the Facebook analytics for boosting tools, what you can learn from them, how they make the adjustments, it's still the place to be.

27:30Instagram skews a little bit younger, right? So, it's going to get you probably about 25 to 40. And then TikTok is the one place where you can still get great organic engagement, right? So, yes, you should use to boosting tools, but you can still get organic engagement on TikTok. And that obviously skews much younger in general, or it skews to people who have very niche interest, right? So, you know, cat owners and all that sort of stuff, you know, all that's going to do very well. Very LinkedIn is your B2B, or it's for what I call ecosystem building, right? So, a lot of times, you're not selling directly to the person you're communicating with, but they might be the head of an organization that has access to the marketplace you want to be. So, you build a lot of strategic partnerships, a lot of highly leverageable relationships on LinkedIn. And then, I know you don't love X, but the one value of X is if you're trying to be in the conversation right now that's going on about something culture related, you can follow the trends and engage from that perspective.

28:39For instance, if you're in sports live tweeting on X about what's going on in the football game, the basketball game, that's very useful. I've, you know, nothing negative about X. I'm just letting everybody know, go where you're comfortable. Absolutely. Go where is easy. Like you said earlier, if it feels like a job, you're not going to do it all. You're correct. So, whenever I get to X, I go, man, what are they doing over here? I don't know what's going on over here. So, I just, I just don't do it. I have my staff person to do it. And it's easy. Now, retired athletes, I get approached a lot about retired athletes who want to get into the speaking game. Because you mentioned CEOs and CEOs have a cashier and retired athletes or current athletes have a cashier. How do you decipher and how do you build that brand relationship with an active athlete and a retired athlete? Yeah, we tend to lean towards people that are towards the end of their career or have recently, you know, come to the end of their career.

29:43Because, you know, a lot of these guys and these ladies, they got a lot of life left, right? After they've finished playing. And it's strange that they're already retired and one thing, but what they built is brand equity, right? So, now the question becomes, how do you take that equity and leverage it into something in your what's next? So, a lot of times launching a business can be a very strategic way to do that. We had a client previously who was one of the top MBA draft picks. He blew his knee out, unfortunately, but he built a product so good it helped them get back into the NBA, right? And then he played for one season just to basically demonstrate that his product was successful, retired a couple years earlier than he had to. And we were able to share that story about, you know, like if this product so good, it could get him back in the NBA, it could probably help you if you're running injury, right? So, we're able to get a seven figure business going for him by getting him on Fox Business and Sports Illustrated and Forbes and all these places because he had that brand equity and they wanted to know what's doing next.

30:48I mean, I think best the greatest advantage a retired or current athlete has is that there's a natural audience that knows your name. It's just about figuring out how to structure your brand so that you can end up having them know how to support you. Speaking of role, Davis, you know, started in college and booking people to speak and that's what he's been doing. He's a natural communicator. I find that in this interview, but we all have some, we do really well. I see PR as one of your skills. I see social media as one of your skills and I see social CEO Brandy of those three, what do you jump on say that's me? Yeah, I mean, I the CEO branding is our lead, right? Because it's the easiest thing to differentiate. So branding is a broad category that means nothing to anybody, right? You could be talking about anything. It's so abused. It's correct. Yeah. Yeah. And and so CEO branding gives people a sense of something directionally that we're doing, right? And then all the other things are just tools of CEO branding. So PR and social, all those are just tools. So we do CEO branding. We're one of the best in the world at it.

32:06And then of course we do corporate branding, but that comes naturally from the dialogues we have, right? So you got to differentiate yourself in a way that's very clear to people. And then you can spider web out the rest, but you've got to have a core thing that helps people understand your differentiation point. Yeah, personal branding. Okay. People are listening, you know, they I'm not to see you. I'm not a retired athlete, but I got I got the it. No, when he comes to personal branding. What are some of the first steps that you recommend somebody stepping out there and doing their own thing? Yeah, I think knowing what your expertise is and then framing that in terms of Iver, like a moniker or tagline, right? So something that is just clear to help people understand, getting really good at articulating that and then understanding who's your audience and what they want to hear from you as it ties to that, right?

33:08I think those are the foundational steps. And like if you do that part well, the rest of it starts to unlock for you. But the other thing you just have to have is strategic patience. You know, we have a client right now. She's got two million followers. She's the best seller. She's rocking and rolling. But if you read her book, she was doing Instagram lives at first and would watch it go from three, three viewers to zero. And she would still finish the Instagram life. Right. So like the ability to have the toughness, the resilience, the ability to power through and be so committed that even when those obstacles are there, you're willing to plow through. Now sometimes in life, you're going to get signals that you're just doing the wrong thing, right? So you have to pay attention to the analytics and be able to make the pivots. But you all ultimately should have a mindset that optimists always win. Right. So like if you keep looking forward, you will figure your way through it.

34:12Yeah. And with that being said, comments play a major role too. I know that I'm a baker. I cook a lot. And then I didn't realize that people were reacting to my baking. Because of what I wore, you know, that got sharp trust. I got a sharp and then my staff told me, Resha, you know, you get a lot of comments about your wardrobe when you're baking. They said they can't believe you went to suit or tie when you're baking a cake. And that became my brand style. So I feel that people are remiss if they don't follow the voices that are consistently saying, do this or I like that correct role. You're 100% correct. Right. I mean, because like the marketplace will give you the clues to where you should have snacks and what you should dial into. So being willing to listen to them and experiment with those is very important. Otherwise, it's difficult to achieve a level of success that you have.

35:15And the clients you've worked with have right and some the clients you've worked with, they've listened, right. They've had challenges. They've listened. They've learned and then they elevated to the next level because of it. Right. You know, some role. It's great. I have a young my show, but you truly are an expert. I sit down and I, but the casual nature of your conversation would close me away. I'm just going to tell you, because it's an intense business. You you live in man. Because you know, when you represent talent, you they uncle, you they cousin, you they wife, you they husband, you they mom, you they you they preacher, you they're savior. You have all these personalities that you have to be sometimes when you respond back to these people. So in closing, tell people again, your sense of purpose as to why you do this and why somebody came to you. Why is a big win for them? Yeah, so we like to work with people that have a big vision, right, or they know we're called to do something great. And we're trying to figure out what is the bridge that's going to get them there. Right. So what we like to do is help them construct that bridge of and cross it. So we're not just strategy, we're execution. We like to be along for the ride. So those who feel like we're burdened with glorious purposes. I heard them low key and you know, the Marvel movies.

36:34I think are really the clients that we like to work with. Right. So you feel like you can make a difference. You're just trying to figure out how to maximize that. And then also, you know, those clients that we're doing eight out of 10 things correctly. And we're just trying to figure out the missing two, right. And sometimes those missing two are the difference from growing 8% a year to growing 800%. Right. So like figuring out those things. And that's I think what one of our strengths is is basically just looking at something and finding out how do you tweak it to make it better. Sometimes it's a scalpel. Sometimes it's a hammer. It's just going to defend on the situation. Roll Davis. He is an expert. Thank you for coming on Monday making conversation master class. You are very, very special. My brother. I appreciate it's one of my great honors being interviewed by you. That followed you for many years. I appreciate all you've done and all you've done for our community as well. Thank you, sir. Thank you for listening to this episode. Now I need for you to do me a favor. Right now to follow or subscribe to money making conversation. It's free.

37:42And you can find it on the iHart Radio app, Spotify, Apple Podcast or wherever you get your podcast. Please do me that favor. Follow or subscribe money making conversations. Keep winning. 30 years ago, an island off Manhattan almost brought down New York City. Who will you trust? Your friends and neighbors? Who will you trust the people five miles overseas? This is a story about neighbors turning on each other and what happens when a forgotten place decides it's had enough. But we're not stopping early. Listen to revisionist history, the statin island problem on the iHart Radio app, Apple Podcasts or wherever you get your podcasts. It's the US Open, which means the tennis world is about to lose its mind and I'm here for every second of it. Join me, Renee Stubbs on the Renee Stubbs tennis podcast as I break it all down. The matches that matter, the drama that doesn't and the stories everyone's talking about. No cliches, no sugarcoating, just host analysts from someone who's actually been there.

38:45Coco, looking real good, her surf looks so much smoother than it has in the past. I was really happy to see Yiga back to what she looked like a couple of years ago. And she was winning dominantly listen to the Renee Stubbs tennis podcast on the iHart Radio app Apple Podcasts or wherever you get your podcasts. Welcome aboard season six of the girlfriends flight or fight, which takes place 30,000 feet in the sky. A beautiful woman smiles and hands you a scotch. But you have no idea just how messed up her job actually is. It was the most sexist job I think you could have until one day the group of stewardesses spark a revolution that reshapes America. Listen to the girlfriends flight or fight on the iHart Radio app Apple Podcasts or wherever you get your podcasts. Hi, I'm Michael and Perry Oli. I want to tell you about my new podcast Underground Zero.

39:46We're looking at the opportunity of a lifetime for us and the other families. It's about the aftermath of the 9-11 attacks. What's in the tunnels? Go barge over English. It'll be worth half a billion. Starring Steve Sharipa, Ray Abruzzo and me, Michael and Perry Oli. How far you prepared to go? Depends how far you are. Listen to Underground Zero on the iHart Radio app Apple Podcasts or wherever you get your podcasts. On Big Lives, we take a single cultural icon. People like Jane Fonda, George Michael, Little Richard. And we pull apart the story behind the image, discovering forgotten interviews that change exactly how we see these giants of our culture. We're here for the messy, the brilliant, the human version of our heroes. I'm Emmanuel Jochi. At Kai Wright. And this is Big Lives. Listen to Big Lives on the iHart Radio app Apple Podcasts or wherever you get your podcasts.