Navigating the innovative world of video content trends and insights with Steve Mushkin

On this latest episode of Now that’s Significant, a Market Research Podcast. Host, Michael Howard, the head of marketing at Infotools was joined by Steven Mushkin, CEO and founder of Latitude Research and creator of the video intelligence platform Lumiere. Lumiere provides strategic and tactical guidance for major media and technology companies domestically and internationally, with subject area expertise in advertising diagnostics and effectiveness, brand communications, content strategy and digital innovation. Clients include Amazon, Disney, Google, Microsoft, NBCU, Paramount, Roku and Springhill.

Steve discusses his current area of focus, the growing intersection of visual media with new technologies, and on the resulting possibilities for innovative entertainment and information experiences. 

We talked about the future of video experiences, how the space is evolving, and how Latitude didn’t intentionally start out in advertising experience and effectiveness.

We hope you enjoy the show.

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