Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:

• Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate podcasts alongside other media channels with the same precision and comparability. Nielsen also launched Predictive Sales Lift, a new outcomes-based capability to help media buyers forecast sales lift for video ad campaigns on Nielsen One Ads.
• Spotify's Q1 2026 earnings show continued growth across the board, with Premium subscribers up 9% year over year to 293 million, Monthly Active Users up 12% to 761 million, and total revenue reaching €4.5 billion — a 14% constant currency increase over 2025.
• A new Precisify survey of 1,000 U.S. teens and Millennials finds YouTube is the one platform both generations share, reaching 83% of Gen Z respondents and 78% of Millennials, with nearly 45% of each group spending at least 30 minutes to an hour on the platform daily.
• The Nigerian Podcast Index 2025 Report surveys 329 shows to map Africa's largest English-language audio market, finding the ecosystem heavily reliant on Spotify for Creators at 58% of indexed shows, with a persistent lack of audience data identified as the industry's key challenge.

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