No, Bike Brands Aren’t Ripping You Off | The NERO Show Ep. 76

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Factor bikes CEO breakdowns the cost of building a bike, everything from raw materials to how much they spend on marketing, so we go through the details and pick out our talking points. Cam Nicholls has a unique new bike review format and we discuss some cheaper bike computer alternatives.

Chapters

00:00 intro

00:25 Cycling Media Hits The Mark

03:00 Why Bikes Cost So Much

23:28 $2M-$5M To Sponsor a Team

31:29 Cam Nicholls Bike Reviews

37:48 Col de Rates KOM

39:38 US Gravel Content

42:26 EVOQ Interview

47:09 Sub Question

52:29 CORE Body Temp Sensors

58:32 New Bike Computers

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