
About this episode
This week, Rachel and Lynne are talking to publicist, PR mentor and founder of Odette & Co, Odette Barry, about promoting yourself and raising your profile without the 'ick'. It's a fun conversation with lots of practical tips. We talk about:
- How to handle networking events as an introvert
- How and where to show up on social media
- What it's like operating out of a regional city
- Why you need a good website
- How to 'hack' your own PR
- The tech tips you didn't know you needed
Find Odette at: https://www.odetteandco.com.au/
Where to find us:
Rachel's website https://rachelsmith.com.au/
Lynne's website https://lynnetestoni.com/
Rachel's List https://rachelslist.com.au/
As always, thanks to Rounded for sponsoring The Content Byte!
Get every episode summarized
Each time The Content Byte publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Content Byte

Why we are taking a break - with Lynne and Rachel
The Content Byte

How pre-selling strategies can turn leads into clients with Brenna McGowan
The Content Byte

How to make a living from Substack, with Maggie Alderson
The Content Byte

New things we are trying in our business in 2026
The Content Byte