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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network.
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Looking to launch or scale your podcast, I Hear Everything delivers podcast production,
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Ready to give your brand a voice? Then visit I Hear Everything dot com.
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Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network.
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Ready to expedite your company's organic growth efforts? Sit back, relax,
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and get ready for your daily dose of search engine optimization wisdom.
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Here's today's host of the Voices of Search Podcast, Jordan Cooney.
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I'm Jordan Cooney, and joining me today is Multilandry, a CMO and Chief Product Officer at PKI.
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Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help,
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and you got a couple of options. You could start replying to spam from agencies that claim they
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can get you to rank number one on Google. You can pay an hourly rate for a consultant who will
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inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly
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launch a strategy less project with low success rate. None of those sound very good, now do they?
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Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a
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collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
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They build custom solutions that combine strategy, technical expertise, content, and reporting
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to effectively operationalize SEO for your business. Previsible's four-stage approach ensures
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that your SEO programs thrive by starting off with a strategy first approach. Then they support
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you in your efforts to create quality content, help you identify technical issues, and most importantly,
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they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your
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SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp,
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eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more
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information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, dot-I-O.
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All right, what's one SEO habit teams need to unlearn immediately in this AI first discovery world?
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Click based attribution and think more like a brand marketer than a performance marketer.
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Yes, yep, absolutely. We just talked about all this measurement stuff, and it starts with your
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performance-based efforts, absolutely. That's all for today, and until next time, remember,
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the answers are always in the data.