OpenAI, Anthropic enter healthcare, Strava's IPO, Target's Wellness push

January 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava prepares to go public with Goldman Sachs leading the process, as it evolves from social fitness app to Athlete OS

• OpenAI and Anthropic announced new healthcare and consumer health-focused features as AI shifts from answering questions to transforming care 

• Target announces 30% expansion of its wellness division, positioning itself as discovery and distribution engine for supplements, protein, and better-for-you food

• Good Culture lands majority investment from L Catterton at a $500M+ valuation, riding the protein boom and rebranding cottage cheese

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