Pakistan’s Economic Crisis Threatens African Tea Trade | Asahi Launches SOU its First New Tea Brand in Decades

HEAR THE HEADLINES – Pakistan’s Economic Crisis Threatens African Tea Trade | Kenya open to rice for tea barter to release five metric tons of tea stranded in Karachi | Asahi Launches SOU its First New Tea Brand in Decades | Tatcha Skincare Unveils a Virtual Forest Bathing and Meditation Experience

| NEWSMAKER – Narendranath Dharmara, an independent strategic and operations consultant in tea and agribusiness

| FEATURE INTRO – Narendranath Dharmaraj has developed a tea processing technique that yields the taste and aroma of orthodox with the intense color and fast brewing characteristics of cut, tear, and curl tea. The process results in a hybrid that can be blended to enhance the aroma and flavor of conventional CTC. The tea substrate can also be die-cut to resemble broken-leaf grades or 3D printed into myriad shapes and sold at a premium.

Tea Processing Reimagined – Since the 1960s, innovation has been limited to the development of machines that deliver economic efficiency, packaging, convenient formats, and flavors. It is time to explore new processing techniques. A makeover of the product paradigm is imperative. It's time to give camellia sinensis a new lease of life to boost consumer appeal for tea. Let’s shirk off the baggage of a 150-year-old mindset and get set for some development work that will change the rules of the game. Heritage is valuable. A stubborn mindset built over time diminishes value! 

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