Patrick O’Shaughnessy - Hunting for Magicians - [Making Media, EP.01]

For episode number 1 - we sat down with the father of Colossus, Patrick O'Shaughnessy.  You likely listen to Patrick's Invest Like the Best podcast but in the small chance you don't - I'd highlight it's the magnet that brought everyone at Colossus to Colossus. We had this conversation between Christmas and New Years of 2022. It was originally intended to be an annual recap episode but Dom and I decided to cover a variety of topics: Patrick's path to media, how he views Colossus the business, and what he thinks about behind the scenes. After the interview, you will hear Dom and I debrief on the conversation. It's something that we plan to do after each interview. It's something we hear every once in a while on other podcasts and personally I love it. It's the ideal breaking of the 4th wall where you get some extra juice. Enjoy.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provide up until the summer of 2022 but we were constantly having issues with the accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.   -----   Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @ReustleMatt | @domcooke | @JoinColossus    Show Notes [00:01:30] - INTRO [00:02:34] - The catalyst for launching Colossus Media  [00:07:00] - Expectations for the business vs. where it is today  [00:09:49] - Goals vs. output [00:12:32] - Why it's easier to start a media business and what makes a great one [00:15:05] - Media brands Patrick admires [00:17:17] - Traits that make a great interviewer [00:18:43] - Content before dollars  [00:20:53] - How the Invest Like the Best curse has made them rethink things  [00:24:44] - How the audience plays into picking guests/topics  [00:26:22] - Any future evolution of Invest Like the Best [00:29:09] - Video’s role in the future of the business [00:31:00] - Success for Invest Like the Best moving forward  [00:33:54] - Knowing when a conversation will be successful [00:35:41] - Advice to folks looking to host a podcast  [00:39:12] - What plays into the success of Business Breakdown  [00:41:59] - Lessons about building a brand  [00:47:11] - Maintaining standards for a brand  [00:49:27] - Finding magicians to interview and work with - Aliens, Jedi & Cults [00:59:30] - Behind-the-scenes experiences that stand out [01:04:50] - Debrief