Perfecting Your Videography and New-age Marketing Tactics as a Public Speaker with Alec Minkoff

Video is the wave of the future. Not only is it a great way to share your message, but it's also a great way to grab people's attention and convert them into potential customers. However, creating good videos takes time and effort. You have to go through the painstaking process of optimizing them for search engines to ensure potential audiences find them. But is there a way to effectively create short videos that stir engagement, beat the algorithms, and bring public speaking audiences to their feet? Join this conversation with Alec Minkoff, who has immersed his entire life in videography and digital marketing. 

Alec Minkoff is a videographer, social media strategist, and reel maker. He helps businesses find their ideal clients and optimize areas of Digital Marketing, Client Retention, Business Development, Marketing Strategy, Social Media Growth, and Content Creation, specifically focused on videography and new-age marketing tactics. Know more about how to do videos on camera and behind the cameras because Alec will tell us about those wonderful algorithms that we all hate but we need to love them.

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Let’s jump in!

Key Highlights

[00:01] Episode intro and a quick bio of the guest; Alec Minkoff

[00:47] Know more about Alec

[02:45] A bit about the service that Alec offers

[06:27] Alec’s tips on how to make your 30-second video packed with quality

[09:07] Why more than one hook is needed to capture the attention of viewers

[11:01] A practical example of how you would create a winning short video

[15:44] The work of algorithms in pushing content to more people

[23:37] Meaning of ‘click-through rate’ in YouTube

[25:24] Do you need subtitles for your videos?

[29:21] Effect of adding ‘trendy’ music in your video background

[32:58] The one message that Alec would share for the rest of his life

[34:18] How to reach out and connect with Alec Minkoff

Notable Quotes

• Social media is an entrepreneur's most important marketing asset – Alec Minkoff.
• With social media videos, too much education will turn off the viewer. They need a good blend of education and entertainment. – Alec  Minkoff.
• One of the most important factors in a video is watch time and the ability to pull them up to the end. – Alec  Minkoff.

• According to the social media algorithm, the watch time of a video is an indicator of value.  – Alec Minkoff.

• Most people just don’t know what to do with content. They watch them, but they will scroll over to the next video if you do not tell them what to do. – Alec Minkoff

Let’s Connect

Alec Minkoff

Website: https://ig.easybuttonmarketing.com/alec

LinkedIn: https://www.linkedin.com/in/alecminkoff/

Instagram: https://www.instagram.com/alecmin/

Philip Sessions
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
LinkedIn: https://www.linkedin.com/in/philip-sessions-b2986563/

Facebook: https://www.facebook.com

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