Podcasting predictions for 2022

As we wrap up the year that was 2021, I take a look at some predictions for the podcasting space in 2022.

There has been a huge amount of growth in the podcasting space in 2022, and in fact more broadly since 2018/19. It's been a very interesting time to be developing in this space, and developing a business that is in such a growth heavy industry.

The focus for 2022 from what I can see is going to be on increasing audience size for existing shows. Yes, there are a lot of new podcasts coming onto the scene, but for those of you that already have a show, you might be starting to see a bit of a plateau and you're wondering how to expand into new markets.

I touch on the value of our Pod Lovers Community and the "Premium Experience" that will be coming for growth strategy specifically in 2022. Stay tuned for that.

I also touch on the way advertising it set to ramp up in 2022, and how the listener feels about the ads that are currently being presented to them via podcasts.

This year also saw the dawn of the podcast subscription model for major players like Apple Podcasts. Can we call this a success for the independent podcasters, at this point - my response is a big fat no. The subscription model still doesn't quite sit right with podcast listeners and needs further development.

With Facebook and YouTube both entering into the world of podcasting, and major media networks expanding into audio content, 2022 is set to be a big one for the industry.

What a great time to be a podcaster!

Links:

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Resources:

Podcasting Predictions from Omnystudio and Triton Digital

Nielsen & Acast Report

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