Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More

Today in the business of podcasting:

• Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling to audio performance data. It is free through September 30.
• Digiday weighs the case for and against the programmatic-ification of the creator economy, as automated buying pushes into brand-creator deals once struck by hand and raises questions about commoditizing creators.
• YouTube's EMEA chief pushes back on a UK proposal requiring guaranteed prominence for public-service broadcasters, defending its algorithm while acting as a TV distributor without the obligations broadcasters carry.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.