Pokemon Frenzy at Sports Direct: Limited Card Restock

On April 3rd, a wild rush hit the flagship sports direct on Oxford Street in central

London this morning.

Pokemon Trading Card fans forced open the store shutters around 9.30 a.m., half an hour

early, and poured inside for a limited restock of the New Mega Evolution Ascended Hero

set.

These cards are hot collectibles, with full sets fetching up to 4,500 pounds on the

resale market.

The crowd dodged close racks and kicked over shoes as they charged straight to the game

section in the back.

Footage shows one guy ditching his crutches to sprint ahead.

The push damaged signs inside, knocking the A off the game logo at the entrance.

Police stood outside watching fans duck under the half-raised shutters, but no one called

them in, and no arrests happened.

Even some non-pokémon folks got swept up, with one bystander saying it was chaos they

wanted no part of.

This frenzy ties into Pokemon Trading Card game's 30th anniversary hype.

The game exploded since the 90s, now part of the world's top-grossing franchise with

over 18,000 unique English cards.

Last year, the trading card industry hit $7.8 billion globally.

Limited stock at select stores like this one, fueled the madness, showing how adults

and kids alike chase these battling decks.

Pokemon keeps dominating, blending the stagia with big money trades.