Poor surveys are killing our industry and what we can do about it with Kevin Karty

On this latest episode of Now that’s Significant, a Market Research Podcast. This is your host Michael Howard, the Head of Marketing at Infotools. Today, we're joined by Kevin Karty, CEO of Intuify.

We talked about today surveys and how we need to ensure that we're producing the most engaging surveys as possible for the benefit of not just our customer, but our clients too.

We touched on how when we do get improve our surveys, we can get better responses, higher quality data, and insights in which we have more confidence.

We can even incorporate a whole lot of this design and modern thinking into historical traditional research as well.

Kevin mentioned ways to increase engagement in our surveys, like creating five-point scale questions without them feeling like five-point scale questions, as well as the benefits of reducing the length of our surveys as well.

We talked about the power of technology in all of this as well - how if we can get people responding on mobile phones, can help reach a more diverse range of respondents.

To find out more about what we talked about today, you can check out Intuify | Market Research | United States

Enjoy the show.