Premiers Milk Run in Washington, Buy Canadian Movement, and guest Karen Proud, President and Adjudicator, Office of the Grocery Sector Code of Conduct

In this episode of The Food Professor Podcast, we welcome Karen Proud, the inaugural President and Adjudicator of the newly established Office of the Grocery Sector Code of Conduct (OGSCC). With an extensive background in industry leadership, policy, and regulatory affairs—including past roles as President & CEO of Fertilizer Canada and COO at Food, Health & Consumer Products of Canada—Karen brings deep expertise to this critical new role aimed at fostering fair business practices in the grocery industry.

Karen shares insights into her priorities for the first 100 days, including setting up the office, educating industry stakeholders, and ensuring smooth implementation when the code officially takes effect in June. She also addresses industry skepticism about the voluntary nature of the code and how transparency, public reporting, and industry buy-in will drive accountability.

Beyond the grocery code, Michael LeBlanc and Dr. Sylvain Charlebois dive into pressing issues shaping the food retail landscape. They explore the evolving "buy Canadian" movement, questioning whether consumer support for domestic products is a trend or a fleeting response to geopolitical tensions. They also discuss the impact of tariffs, supply management in the dairy sector, and whether Canadians truly understand how grocery pricing and food policies work.

The conversation extends to shrinkflation, the federal government's response to rising food costs, and how consumer perceptions influence buying behaviour. Are grocery chains and private-label brands benefiting from shifting consumer preferences? Is there a genuine commitment from major players to offer more Canadian-made products?

In addition, raw milk and seed oils take center stage, with Sylvain weighing in on the debate over health benefits, government regulation, and consumer demand for alternative food choices. Meanwhile, the discussion around the GST holiday on food purchases highlights ongoing efforts to alleviate consumer financial pressure while maintaining a competitive retail environment.

New York Times article on Raw Milk

https://www.nytimes.com/2025/01/13/magazine/raw-milk-danger-benefits.html?unlocked_article_code=1.wk4.xI2Q.wjjcYaYrbFpb&smid=url-share

 

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.