Pretty Websites Don't Pay Bills: SEO, Lead Flow, and Branding That Converts with Ezra McCarthy Ep. #445

During the slow season between Christmas and New Year's, John Pajak sits down with Ezra McCarthy of Green Frog Web Design to talk about what lawn care operators should be doing right now to set up a stronger 2026. They break down why a pretty website is not enough, how SEO drives leads, how to think about customer acquisition cost, and why your website should function as your 24/7 salesperson. Plus, they cover simple off-season planning moves that help you get "everywhere" in your market and convert more of the leads you are already generating.

Green Frog Web Design: greenfrogwebdesign.com

Shortcut domain: ilovemyfrog.com

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