Quota Doesn’t Take a Summer Vacation (Money Monday)

Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either. This is a reality check. Summer is coming fast, and if you don’t get your pipeline positioned for success now, you’ll be scrambling come mid-July.

The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August. 

Appointment conversion rates decline by similar percentages. And overall deal velocity—how quickly opportunities move through your pipeline—slows dramatically during this period.

Why does this happen? It’s simple:

• Decision-makers take vacations.
• Buying committees become fragmented with staggered time off.
• Business momentum slows as organizations shift to a summer mindset.
• And you are distracted with the pool, the beach, your kids, and fun travel. 

Salespeople Wait Until it is Too Late

That’s reality. Now, here’s the brutal truth. Each summer salespeople make the same bad mistake—they wait until they’re already in the summer slump to try to climb out of it. By the time they realize their pipeline is drying up in late June, it’s already too late to course-correct, leading to stress and anxiety as their sales numbers and income drop as the temperature rises.

If you are not focused on building your summer pipeline now, you are in big damn trouble.

First, your prospects become harder to reach, which means your connection rates drop. With lower connection rates, you get fewer meetings. Fewer meetings lead to fewer opportunities entering your pipeline. Meanwhile, your existing pipeline is moving slower than normal due to vacation schedules.

These factors don’t just add up—they multiply. 

And here’s the kicker—while you’re experiencing this slowdown, your quota isn’t taking a vacation. Your revenue targets remain unchanged. In fact, for many organizations, Q3 is when quota ramps up higher and the pressure really starts to build to hit annual targets.

The Sales Psychology of Going Into Summer Prepared to Make Quota

Beyond the pure mathematics of pipeline building, there’s a psychological advantage to preparing now. When you’re proactively filling your pipeline ahead of the summer slowdown, you operate from a position of confidence and abundance.

Sales professionals who hit the summer slump with a thin pipeline typically find themselves in panic mode. When you’re in panic mode, prospects can sense it. Your conversations become more about your needs than theirs and your willingness to discount increases. These behaviors ultimately reduce deal profitability and your income, and damage your relationships with potential customers.

Contrast this with the sales professional who’s already built a healthy summer pipeline. They can approach each conversation with genuine curiosity and patience. They can focus on value creation rather than transaction acceleration. They can maintain price integrity because they’re not desperate for the deal. And they can actually have summer fun rather than summer stress. 

Double Down on Prospecting Now

The simple reality is that connecting with prospects will get harder during summer. So you need to double your outreach volume now. If you normally make 30 prospecting calls daily, bump that to 60 for the next six weeks.

The 30-Day Rule states that the prospecting you do in this 30-day period will pay off for the next 90 days. In other words, the seeds you plant today will determine your harvest in July and August.

• Knowing your pipeline is healthy going into summer allows you to enjoy any vacation time you take without constantly checking emails.
• When you’re not scrambling for deals, you can be more selective about which opportunities you pursue, focusing on ideal customer profiles rather than anyone with a pulse.
• A well-built summer pipeline might actually allow you periods of lower activity that you can use for skill development, process refinement, or strategic planning.
• While your competitors are experiencing the summer slump, you’ll be maintaining momentum—potentially winning deals with less competitive pressure.

Take Proactive Action Now to Protect Your Summer  Quota

Summer sales slowdowns are predictable and, with the right preparation, entirely manageable. The key is taking proactive action now.

Remember these three principles:

• The best time to build your summer pipeline was last month. The second-best time is today.
• Your quota doesn’t take a summer vacation, so your pipeline-building efforts can’t afford to either.
• The confidence that comes from preparation will be evident in every customer interaction, creating a virtuous cycle that boosts your win-rate.

I challenge you to block time on your calendar today—not tomorrow, not next week, but today—to double down on prospecting. And remember, when at the end of each of those blocks, always make one more call. 

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