Ray Poynter on the challenges facing Chief Insights Officers

Fresh off the back of ESOMAR Congress, Ray Poynter joined us on this latest episode of Now that's Significant to talk about the big challenges facing Chief Market Research and Insights Officers within corporate organizations.

Host Geoff Lowe, the New Zealand ESOMAR representative and Director at Infotools, bring two different perspectives on this critical topic.

The discussion began with the changing nature of the head of insights within an organization, particularly around the need for leadership, coaching, and mentoring, rather than more skewed to order taking and commissioning of the past.

Check out the full episode for the whole picture.

We trust you'll enjoy it.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com