Re-Run: How To Systematically Manage The Pre-Sell Of Your Product or Service

Which product should you pre-sell?
Should it be the $20 product or the $2000 one?

Let's find out what's involved and how you can systematically manage your pre-sell. 

Stage 1: Which products are the most important? Which are not?
Stage 2: Have we created a "separate section" for each of the vital products/services?
Stage 3: How can we create urgency and scarcity?