Representation matters, WIRe in Colour, ResTech, and more with Marion Elliott

In this episode of Now that’s Significant, we were joined by Marion Elliott, Director of Client Solutions at the Schlesinger Group.

Marion’s experience in the market research field began in software and technology, she now works to help clients employ ResTech solutions to future-proof their insights practice.

An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research.

On this episode, we discussed Marion’s work in the ResTech space, as well as her invaluable contribution to WIRe in Color across the industry.

We talked about the work that WIRe in Color is doing. The leadership and mentor programs, etc., which are helping people to find their place and their belonging in the industry.

We touched on performative diversity as well, which is about making sure that companies just aren't checking boxes when it comes to DEI, but actually putting in things that will give longevity to these initiatives as well.

We covered off how far we've come, especially considering what many have and still do go through in their lives.

And we also went into ResTech and the role that that plays and in market research but also and diversity, equity, inclusion, and access. Marion shared with us what she is really excited about when it comes to the innovation that’s hitting the market, some of which includes platforms that are bringing together multiple methodologies.

We hope you enjoy the show.