Scaling THC Beverages: Success Stories from Wynk CEO Angus Rittenburg

Wynk leads the way in hemp-derived THC beverages, navigating challenges in the beverage industry. In this episode of the Free Spirits Podcast, we sit down with Angus Rittenburg, CEO of Wherehouse Beverage and the visionary behind Wynk, to talk about how his team is scaling one of the most innovative hemp-derived THC beverage brands in the country.

Angus shares his journey from Tesla battery engineer to cannabis beverage pioneer—engineering mobile production facilities, designing a modular dosing system, and building out BestBev, a high-capacity co-packing facility serving the broader beverage industry.

We cover:

• Why Wynk started with low-dose 2.5mg THC drinks and how customer feedback led to the launch of a 10mg line

• The switch from dispensary-only sales to nationwide distribution through hemp-derived THC

• How Wynk is navigating brand strategy and retail partnerships in a fragmented market

• The real challenges behind producing at scale and why Wynk opened its doors to other brands

• Where Angus sees the THC beverage category heading next—and why sessionability still matters

If you’re interested in cannabis beverages, functional drinks, CPG operations, or the intersection of tech and cannabis, this is a must-listen.

🌐 More on Wynk: https://drinkwynk.com

📦 Co-packing facility: https://bestbev.co

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