From selling phone cases without owning a phone to building multiple income streams while still in school, and why the brutal truth about making money is that you need to be trusted because coming by money is a very difficult thing to do and if somebody has set up a business and you want to start yours by feeding from theirs you need to build that kind of trust for somebody to willingly give you something to go and sell and bring the capital back which is exactly how the journey started taking stock from someone's shop selling it and returning the profit before moving into iPhones where a campus friend gave one iPhone 7 on trust and even though the profit was just 300 cedis because of not knowing how to navigate the phone it was enough to keep moving forward, the young entrepreneur who manages a mother's fashion school handling sales marketing and social media analytics while still carrying phone cases in the bag and in the car ready to sell at any moment because at every point in your life the money you started with might not be enough to carry you to the top so you need to grow and even in this studio there are phone cases ready to go because leaving an imprint in someone's mind matters even if they don't buy today, the determination and mindset shift that is the number one skill people need to learn if they want to grow their money or make money because if you want to make money and you don't have a particular mindset towards making money you're still going to be there stuck in the same place watching businesses doing well on the streets but preferring to be under air condition taking home 500 cedis a month rather than being in the scorching sun taking home 500 cedis profit a day, the social status trap that keeps people from entrepreneurship where having a university degree or master's or PhD makes people think selling coconuts means you failed life when actually you're making more money than them but they fail to look at the aftermath and only see the outside which is why coconut sellers around 37 and parliament house wear suits to work purely because of social status and packaging, the coconut seller in a suit with beautiful makeup dressed neatly selling coconuts creating a higher probability that customers choose them over others because packaging puts you out there and some coconuts are served in nice bottles with straws making customers upset when their regular seller doesn't have a straw increasing the probability they move to the next person who does, the 30 Seats platform that focuses on savings because too many people misuse their money spending on watchy egg willy salad plantain and sausage all protein all at once knowing they don't have money for the next day teaching people to cut down spending and expenses and talking highly against betting because the society is so full of itself tied to social abilities and people bet with money they don't have sliding into DMs telling stories about what they're going through from betting which is so addictive they cannot stop, the 30 Seats Challenge that started first January where you save one cedi the first day two cedis the second day three cedis the third day adding one cedi each following day so by the end of January you have saved 496 cedis which is enough to start a business and people have the misconception that you save one cedi every day but that's not how you get to 66,000 cedis by the end of the year.
Host: Derrick Abaitey