Selena Gomez's Rare Beauty Launch: 48 Shades, $2.7B Valuation

It's April 3rd, this is Entertainment and celebrity news.

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Selena Gomez lit up the scene Thursday with the launch of her latest rare beauty drop,

the true to myself Natural Matt Longwear Foundation.

This bad boy costs $38 and rocks 48 shades for all skin tones.

She kicked off the brand back in 2020, and it's already blowing up, valued at roughly

$2.7 billion by 2025.

According to Fortune, the bash went down at the West Hollywood edition hotel, where

guests tested the makeup while viving to DJ Ray Sada's beats.

Stars like Dancing with the Stars, Pro Cheryl Burke, and makeup artist Natalie Violette

rolled through to check it out.

Selena served looks in a pink mini dress, white heels, and hoop earrings, keeping it chic.

Her producer husband Benny Blanco, 38, sat this one out, they tied the not last September.

Her beauty stays true to clean vibes, fully cruelty free, paraben free, and vegan, proving

Selena's building an empire that reps real inclusivity.