Sokolowski on Bench Strength, Gilson on Profit Potential, Merrick on F&I | Daily Dealer Live

Today's show features: - Matt Sokolowski, COO of Willis Auto Campus

 - Michael Gilson, CEO of Conversica - Ryan Merrick, Finance Manager at Fred Beans Automotive Group This episode is brought to you by: Impel – Your sales team should be selling—not answering the same questions after hours or chasing low-intent leads. Impel AI works 24/7, instantly answering complex inventory, trade-in, and financing inquiries while booking appointments automatically. And with Agentic Response capability, Impel AI interprets the context of each lead source in real time and delivers tailored journeys that drive 26% more sales conversions. Your reps can finally focus on engaging with ready-to-buy shoppers at exactly the right moment and closing deals more efficiently. See how we turn your BDC into a sales powerhouse. Learn more at https://carguymedia.com/3MZnxmf. Conversica – The Conversica Intelligence platform helps dealerships unlock hidden revenue by analyzing their complete database to identify high-value opportunities and convert them automatically. Purpose-built AI that understands dealership economics—profit margins, service intervals, equity positions—to find the customers worth working right now. Learn more at https://www.conversica.com/industries/automotive Check out Car Dealership Guy’s stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com