Solo Dining, Trade Diversification, and Snack Innovation with Kirk Homenick, President of Naturally Homegrown Foods

In this episode of The Food Professor Podcast presented by Caddle, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois bring their trademark mix of food industry news analysis and an in-depth conversation with a leading Canadian food entrepreneur.

The episode opens with a wide-ranging look at the Canadian retail and restaurant landscape. Sylvain shares highlights from his keynote in Brampton, Ontario, where the city is building momentum as a potential logistics hub for food and agriculture. Michael and Sylvain discuss strong retail sales numbers, resilience in consumer spending, and a new Restaurants Canada report. The report highlights shifting meal occasions, with Canadians dining out less often but increasingly turning to delivery services like UberEats and DoorDash. They also unpack the surprising rise of solo dining, with nearly 30% growth in single reservations year over year, and how restaurants can adapt to this trend through design and menu innovation. The hosts then tackle Farm Credit Canada’s call for greater export diversification, weighing the challenges of competing in heavily subsidized global markets. Finally, they examine the U.S. government’s controversial decision to cut data collection on food insecurity, with Sylvain stressing the long-term risks of limiting access to robust research data.

The second half of the episode welcomes Kirk Homenick, President of Naturally Homegrown Foods, the Surrey, B.C.–based company behind Hardbite Chips and PopTastic popcorn. Kirk shares the story of his company’s growth from humble beginnings in Maple Ridge to its current 42,000-square-foot facility. He explains how Hardbite has stood out in the competitive snack aisle by emphasizing transparency, Canadian-grown ingredients, and lifestyle-driven branding. Kirk highlights the role of avocado oil in fueling 82% annual growth since 2018, how PopTastic quickly became an award-winning hit, and why innovation in seasonal flavours and packaging keeps the brand fresh and relevant.

Kirk also offers a candid look at challenges, from volatile ingredient costs to managing manufacturing complexity, and how his team leans on operational excellence and creativity to stay ahead. Looking forward, he outlines plans for geographic expansion into Eastern Canada and the U.S., while teasing the development of entirely new snack brands focused on functionality and evolving consumer demand.

With both big-picture analysis and insider insights from one of Canada’s most dynamic snack entrepreneurs, this episode delivers food for thought on the future of retail, restaurants, and the growing snack market.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.