SPECIAL SERIES ==> The $5 Social Surge <== | BATHROOM Break #84 COLLAB: The Marketing Millennials + Do This, Not That

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(03:00) LinkedIn’s new comment impressions make thoughtful replies a growth channel, not an afterthought.

(04:31) Micro budgets work: toss $5 on YouTube or under $50 on IG/LinkedIn to amplify content that’s already winning.

(05:41) Treat short video like share fuel for DMs, Slack, and group chats with a tight first three seconds and a clean loop.

(07:00) Stop propping up losers and only boost winners, plus link newsletter hero images straight to your social posts.

(08:00) Balance rented and owned audiences so people see you wherever they actually pay attention.

(08:45) Use IG Stories with DM keywords and simple automation to spark replies that lift your story distribution.

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/