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Welcome to a new special series called The Bathroom Brick.
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That extra 10 minutes you either have to listen to marking tips or use the bathroom or
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But I don't recommend both, but that's your choice.
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This collab is going to be super fun.
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We have Daniel Murray from the Marketing Millennials and me, Jay Schwettelsen from the Do
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This Not That Podcasts at Subjectline.com.
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Which episode in this series, we are going to go over with tips about different marking
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And if you want to be in the bathroom, fine, just don't tell us about it.
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Thanks for checking it out.
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We are back with another bathroom break.
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I'm here with the Jay Schwettelsen and I have a question for you, Jay.
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One thing that I've noticed over the last year is you seem to get food poisoning more
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than the average person.
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So what are some tips of avoiding not getting food poisoning?
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Because yes, Jay got food poisoning two months ago, he got food poisoning.
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Before he's tripping up food poisoning, I don't know how he gets any food poisoning.
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Well, first of all, everyone knows I wash my hands because I'm about to get slammed
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in the comments like I'm disgusting or something like that.
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I think I need to be more focused when I'm ordering food from somewhere or getting food
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from somewhere because I'll get like weird fish from places that are not known for like,
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you know, fish or something.
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And so we're on a plane.
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Oh, I had the funniest story about that.
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Oh, what do you got?
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We were saying, oh, hey, let's get you more salmon because it's good.
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So we ordered salmon from a Thai place and why would you order salmon from a Thai place?
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And it came and it smelled, she was eating it and we're like freaked out because it's
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like beginning of pregnancy.
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She starts eating it and after like five bites, she's like, this taste is disgusting.
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It smells all of something's wrong.
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And I'm like, why didn't you keep eating it and I freaked out?
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So we called her dad and said, what should we do?
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So we threw away the salmon and he's like, no, fish it out of the trash and put it in
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the fridge just in case it was contaminated.
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So you could take it out and go get a test.
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So we saved this fish, discussing it enough for a day to wait and see if Ari got sick.
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So it's ordering discussing fish is not a good idea.
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Well, it's terrible.
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Wow, and saving it is never something I would ever recommend.
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But maybe saving this episode is worth saving, but a transition.
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So what we want to talk about is some small nuances that actually are radical game changes
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right now and marketing performance that I'm sure everybody's sleeping on because I
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wasn't even aware of some of this stuff until recently.
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So I'll drop one first and then then we'll go.
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So forever, listicles have been crushing it, meaning the seven things you need to know
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about this, the five biggest fashion trends for this, the nine HR rules you need to know.
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And everyone's also saying listicles are so great because of AI, it's AI loves picking
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But there's a nuance now that is a little bit different of what AI is looking for to
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show up in the AI search results.
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And also it's working to get your emails opened and clicked on and consumed or your business
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or consumer marketer.
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And that is focusing on the absolute best, meaning that instead of saying the seven whatever's
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or the nine whatever's, it's saying the top three, the number one or the best whatever.
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So the best solution for HR software, the number one option for billing whatever, the top
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three fashion things you need to know.
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As long as it's top three, number one or the best, that is actually what's pulling exponentially
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higher on the AI platforms.
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And that's actually working better in the email.
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So it's like listicle within a listicle.
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And so if you're just playing the old play vocal listicles, you're actually not doing
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the thing that's actually working better than anything else right now from all the testing
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I'm going to add one about AI to, I had another one, but I'm going to add this one.
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One thing that I always was anti is when it comes to writing is using AI to do a lot
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of the writing, writing part of the writing.
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And what the new ones I want to say is, if you're writing an article or a deep, a deep
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article about a topic, what you should be actually doing is going on like perplexity
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and cloud and chat, ebt, looking at what is pulled into the resources and use those resources
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So you become a source of what these AI models want to see is that you, you're helping
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curate the internet for them.
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So if you write a good article and add this source, this source, this source, it actually
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is seen as, okay, this is actually a valuable source.
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This person helped me curate a bunch of links and they came up with a new perspective
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and actually a great way to write.
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So don't, when you're going to writing, use it as a resource too and find links that
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perplexity is pulling up, chat, ebt, is pulling up, clause pulling up and put it in your
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So I love that one and it literally is the smallest thing to make a difference.
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And even if it's something that like you thought was a certain way, I'll give you an example
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and then you had almost retested again.
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And one of those, I'm seeing in my newsletter, my email newsletter.
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So my email newsletter, a newsletter across the board, forever.
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I used to even tell people, don't put the addition in your subject line.
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Don't be like, you know, they're my newsletter scoop, don't be like scoop number 22 and
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then write your subject line because that was like a waste of real estate.
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It would perform terribly and just focus on whatever the topic of your newsletter is
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So what we've done though in the last two months, we've been testing head to head using
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addition, saying the addition like scoop number 12 and then the subject line versus just
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saying the subject line.
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And the one where we put it in brackets, we write scoop number 12, we put it in brackets
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and then we put the subject line.
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The one where we're saying the addition with the brackets, the open rate is about 20% higher
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than the one that just has the straight up subject line.
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So that is a tactic.
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I used to tell people to avoid like the plague and now, now it's working incredibly well.
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I think that's a great one.
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I think I've tested in the past and I've know people go back and forth on what if that's
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actually a good tactic, but I like that it's actually working and I think why it works
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as people want to go back to certain additions and they can reference certain additions.
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And then also, it also, I think it works very well if you, if you have something that's
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very topical or relevant for that time because if it's, if it's something brand new every
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single time and it's newsworthy, every single time people want to know, okay, this is number
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three, this is the fourth tip, this is five and stuff.
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So I like that you're using it and I'm going to test it on another news that I, because
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my news that there is not going to be, I don't know how many additions I've done, like
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four billion additions.
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So wait a minute, I'm just curious about something.
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So like, do you normally like, do you eat something at home and you're like, oh, that's
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And you throw it out, do now customarily just because you did once, do you take stuff
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out of the garbage on a regular basis now?
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I'll, I'll give you a, the reason is our, our is dad is an environmental lawyer and
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he's seen some crazy toxic stuff and he is very also risk averse of a lot of things that
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go to, for example, I think three times a week I get food, recall text messages or email
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from our, is that for today I got a cottage cheese recall and me and already did not eat
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cottage cheese, but I got an email that says cottage cheese been recalled.
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So now I, so he is a, a freak when it comes to that.
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So we, when, when we told him he said, save it so we could get tested by the lab.
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If you do have this to see what bacteria it is and it's hard, it's crazy.
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No, I've never saved it again, because it was stinking up my fridge for a whole day.
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It was the worst idea I've ever had.
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All right, well, that could work out, well, but either did this episode, not other things
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worked out, but we appreciate you being here.
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Listen, give Daniel a follow, the marketing millennials follow, do this, not that podcast
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and put, put stinky fish in your fridge, do it.
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Daniel, come on, man, I got to get back to work and get out of there while he's still
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Check out my podcast, do this, not that for marketers each week we share really quick
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tips on stuff that can improve your marketing and hope you give it a try.
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Back from my bathroom break, this is Daniel.
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Go follow the marketing millennials podcast, but also tune into this series.
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It's once a week the bathroom break.
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We talk about marketing tips that we just spew out and it could be anything from email,
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subject line to any marketing tips in the world.
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We'll talk about it.
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Just give us a shout on LinkedIn and tell us what you want to hear.