SPECIAL SERIES ==> 🚨 Your Preheader Is About To Be Hijacked <== | BATHROOM Break #124 COLLAB: The Marketing Millennials + Do This, Not That
About this episode
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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Your prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents.
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Best Moments:
(02:02) Daniel explains what live text actually is and why AI put it everywhere
(02:49) The one email thing Jay says will matter most over the next twelve months
(03:22) Copilot hits thirty million paid users and why that changes B2B email
(03:59) What counts as live text, and why your JPEG and your alt text do not
(05:24) Half your preheaders will not be your preheaders within six months
(06:48) The prettiest email stops winning and email structure rewinds fifteen years
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