SSFN.11 - Social Prospecting is NOT Social Marketing

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In episode #11 of Social Selling for Newbies we are talking about how too many people lump social marketing and social selling into one big category. But, they are not the same. Social marketing is much more passive like brand building. But, social selling and social prospecting are active, strategy and daily activities, like cold calling, designed to create customer conversations. 

1:05 - Social prospecting, not Social marketing.
12:34 - Social listening.
16:55- Don’t Lean into the Easy 
18:50 - How to learn how to be Comfortable.
22:56 - Understanding how to leverage Social Selling.
26:58 - Developing conversations.
29:53 - More on leveraging Social Selling.
33:45 - Strategic social media planing.
37:12 - The sales process accelerates when there’s a relationship.

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