SSFN.26 - What is broken with traditional sales models (and what can be done about it)?

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In this episode we will explore the different traditional sales models and why, in many cases, these sales motions are no longer effective. We will also explore how Social Selling utilizes the best parts of traditional models and how these can be applied in a modern, social selling strategy. 

3:30- Traditional sales models are broken 
6:48- Three buckets of Sales
9:01- Meetings aren’t as productive 
11:44- Virtual meetings
14:32- Face to Face is harder now
17:48- What goes into the leads?
19:27- Fit old models into new environments 
23:10- Reframing lead magnets 
25:27- Conversion rates 
27:45- Advantages of Social 
30:36- Circle of Trust
32:58- Personal Brands
35:55- Advantages of Virtual meetings 
38:13- Referencing Episode 24 
41:14- The buyer is different 
43:07- Embrace a buyer centric culture 
45:38- Buyers and Community has changed

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