SSFN.29 - The Role of Modern Content in a Social Selling Strategy

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In this episode we are joined by Bethany Stachenfeld, the Co-founder and CEO of Sendspark and we will explore the role of video and other user-generated content as a key part of a successful social selling stratgey. 

3:20- Introduction to Bethany 
4:05- Sunspark
7:19- Episodic Content 
9:10- More on Sunspark
10:58- Hybrid Approaches 
11:48- Multiple videos 
15:16- Screen-sharing
17:24- User generated content 
19:24- Creating connections 
23:10- Tip on coming up with content 
25:10- Relevant content at the relevant time 
27:18- Role of Modern content 
30:32- Being Proactive 
33:05- Marketing Vs Sales in Sunspark 
35:12- Using video to confirm a meeting with an agenda
37:33- Modern Content uses 
40:23- Sunsparks Value
42:42- Wrapping up

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