SSFN.3 - Social Selling by the Numbers

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In episode #3 of Social Selling for Newbies we discuss the benefits and amazing statistics associated with adopting a social selling strategy.   Show highlights: 

1:00 - How does the movie Moneyball relate to Social Selling?   How to do more with less.
4:00 - Carson's provides some amazing Social Selling stats:
- 3.2BN people are on social media
- 78% of sellers using social media outsell their peers who are not. 
- 76% of buyers are willing to have a social media conversation. 
- Social sellers are 51% more likely to achieve sales quotas. 
- 84% of c-level executives use social media to make purchasing choices. 
7:20 - How to buyer journey has changed.   How the sales process has changed.   
13:25 - Carson's .500 batting average with getting connection requests accepted.   The importance of quality dialogs and relationships.   
17:00 - The importance of commenting. 
20:00 - Brandon's Social Selling Statistics:
- 30% acceleration in sales cycles
- Much less ghosting with social selling interactions ("ghost busting").   
- 80% increases in conversations compared to cold calling or cold email outreach.   
- 150% more accepted connection requests.   
27:00 - Making the "art" of social selling into more of a "science"
29:00 - Commenting is a great way to reach the lurkers.   
31:30 - The bottom line: Get involved in way more details and the probabilities skyrocket.   
33:30 - What is considered "good content"?
35:00 - Final thoughts and successes. 

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Carson V. Heady
Tom Burton
Brandon Lee


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