SSFN.4 - How to Sell Social Selling to your Boss

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In episode #4 of Social Selling for Newbies we talk about How to Sell Social Selling to your Boss. 

Note:  If you have not checked out Episode #3 you should do so as it relates perfectly to this episode.  Episode highlights: 

0:00 - Intros
3:30 - Carson:  Is social selling a gimmick? 
5:20 - Brandon:  Why is social selling misunderstood?  The importance of building community and evaluating your current playbook. 
7:00 - How is Social Selling different from Social Marketing? 
13:04 - Brandon provides some interesting B2B buyer stats...
- 86% of buyers want to be sold virtually
- 70% of buyer research is done prior to talking to a sales person. 
16:00 - Carson: Why you need to be doing social selling?   Your competition is doing it! 
18:00 - Brandon:  The importance of going slow to move fast.   How to handle the "I don't have time objection."
21:00 - The importance of providing value and being a guide.   
24:30 - How social selling relates to going to a coffee shop.  The importance of not selling too soon.   
28:00 - How to use Social Selling to get "prospect intelligence". 
29:00 - Brandon:   "Nothing has changed, it is just different."   What if we tried "social selling and it did not work?"
32:00 - Does a pilot project make sense?   How to figure out what is not working. 
35:00 - Final thoughts on selling the boss.   
36:00 - Next weeks episode with Brian Galicia.   

The Revenue Zone Book:  https://therevenuezone.com

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Carson V. Heady
Tom Burton
Brandon Lee

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