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How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment?
Be honest. You're driving to the appointment, mentally role-playing every possible scenario. What if they say this? What if they ask about that? What if they don't like me? What if the price is too high? What if they already got three quotes?
You're rehearsing responses. Building entire conversations in your head. Catastrophizing outcomes that haven't even happened yet. And by the time you knock on the door, you're exhausted. Not because you did the work. But because you tripped out about doing the work.
Here's the truth: Most of your sales anxiety doesn't happen during the appointment. It happens between appointments. And if you could solve that anxiety, sales would become exponentially easier.
Sam breaks down the framework that sounds ridiculous but works every time: The courage of a six-year-old in a Batman t-shirt.
In This Episode:
The Framework:
Without childlike courage (before appointment):
With childlike courage:
When they say "I got two cheaper quotes":
Work with Sam:
Summer Sales Surge Series 2026:
Live virtual training June through September. One night a week through busy season. One guy tripled his revenue. Another doubled his income. Another doubled his close rate. Email [email protected] for details.
3 Ways to Work with Sam:
Next Week:
Going for the No - Why Most Salespeople Waste Time Being Nice. Stop prolonging conversations that should have ended five minutes ago.
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No transcript available for this episode.

Sales Training. Close It Now!

Sales Training. Close It Now!

Sales Training. Close It Now!