About this episode
Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.
Key Takeaways
- 00:11 – Writing customers from a real inbox
- 05:21 – Building real relationships with the people who use your product
- 11:34 – Keeping the line open after the first exchange
- 14:07 – Why email still feels more personal than sliding into DMs
- 19:29 – Getting to know who your customers actually are
- 21:55 – Why real human connection is still the point
Links and Resources
Get every episode summarized
Each time REWORK publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
