Talking fashion, expensive vests and more with Tim Soar

Founder of Soar Running, Tim Soar, join us to talk about launching a premium running brand and how running (and the kit) has changed since then. We talk expensive vests, the design process, how discount culture has ruined consumers shopping habits, the environmental impact of producing kit, why he'll always pursue that perfect garment and how material science is only getting more fascinating. Learn more about your ad choices. Visit megaphone.fm/adchoices