Tchicaya (Robertson) Brooks on people, psychology, insights, & the future of work

Host today Michael Howard was joined on Now that’s Significant by Tchicaya Brooks, the Founder and CEO of TRIBE Insights, who is passionate about providing groundbreaking research to make good business decisions and policy recommendations on how to remedy experience disparities in the Black community.

With almost 30 years of experience as an Applied Psychologist in corporate and government settings, Tchicaya has an extensive background in psychometrics, advanced analytics, and survey-based research, empowering TRIBE to offer unparalleled insights for business decisions.

The main topic that Tchicaya and Michael discussed was the future of work, and how market researchers can use a combination of insights and psychology to help keep humans at the heart of all that organizations do.

Since the pandemic clearly, how we work, where we work, and how we innovate have all changed.

Technology has been crucial in helping brands scale their ability understand people. It's therefore essential that organizations embrace technology so they can relevantly communicate and engage with both employees and consumers.

It's for this very point that will ensure that market researchers will continue to play key roles in their organizations, as long as they keep providing that understanding and insight to stakeholders within their sphere.

We hope you enjoy the episode.

***

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.