Technology does not bring about change in insights by itself with Simon Chadwick

Simon Chadwick joins us on Now that's Significant to share his experience in how organizations need to realize that technology itself will not magically improve the level or value that an insights team offers.

Simon discusses the disconnect of the technology dream sold by vendors and the reality facing insights teams, which is fundamentally caused by vendor's superficial understanding of market researchers. This also includes potential ulterior motives that arise from private equity and venture capital funding, and what this means for the long term.

The episode covers key challenges facing insights teams, including:

o   Increased strategic relevance

o   Need for real time information

o   Greater experimentation

Finally, and most importantly, Simon explores what it looks like when market insights functions get their tech investments right, and the value and outcomes they can achieve as a result – which isn’t a dream at all.

Enjoy the show.