The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President, Denée Pearson

In partnership with NYX Professional Makeup. To help celebrate NYX Professional Makeup’s 25th anniversary, today we’re sitting down with Global Brand President, Denée Pearson! We’re finding out why so many NYX products go viral on TikTok – and end up being a new makeup bag staple in the process. Plus, Denée predicts which NYX item we’ll all still be using 25 years from now (Hint: They are the #1 gloss brand in the US, after all.)

We’re finding out:

• Butter Girl Fall? Which three products Denée recommends to transition your makeup to fall this season.
• Why Denée insists that NYX is not a “dupes” brand, in spite of the brand’s on-trend, low-price prowess.
• The reason Denée spends so much of her time on TikTok, and what she’s learned to keep winning amongst Gen Z.
• The definition of “beauty entertainment,” and how the strategy is behind NYX’s drugstore domination. 
• What to buy from the NYX x Beetlejuice collab that launched this week – if it hasn’t sold out already!

For any products or links mentioned in this episode, check out our website:https://breakingbeautypodcast.com/episode-recaps/ 

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NYX Professional Makeup

NYX Cosmetics is generously offering an exclusive 30% discount for all of our listeners at nyxcosmetics.com with codeBeauty30. Note that this offer will exclude any new or sale items on site during the time of the promotion, this promo code cannot be stacked with any other promotions or discounts. Offer expires September 30th, 2024 at 3am EST.

Related episodes like this: 

• NYX Cosmetics Founder Toni Ko
• Our 2024 #DamnGood Drugstore Edit - All New Finds For Less Than $35 USD!
• The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea Riggs

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

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Theme song, used with permission: Cherry Bomb by Saya
 

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