About this episode
Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-supported platforms across 5,033 adults. Key findings include that 43% of British adults listen to ad-supported podcasts monthly, 79% recalled a podcast ad in the past week, 44% have made a purchase after hearing one, and ad-supported podcasting has outpaced broadcast TV among 18- to 24-year-olds. The UK's BBC heritage sets a higher bar for advertising acceptance than in the US, but the data suggests podcasting clears that bar more reliably than most other formats, positioning it as a strong vehicle for reaching discerning British audiences.
- Written by Tom Webster
- Edited and narrated by Gavin Gaddis
Get every episode summarized
Each time Sounds Profitable publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sounds Profitable
How Smart TVs Overtook Speakers, IAB Bullish on 2026 Ad Revenue, & More
Sounds Profitable
Speakeasy Now Uses Barometer, True Native Media on Podcast Growth, & More
Sounds Profitable
Smart TV Killed the Smart Speaker Star
Sounds Profitable
Podcasting's Biggest Spender, NPR Launches Senior Podcast Challenge, & More
Sounds Profitable