
The best ways to effectively measure SEO
About this episode
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason discusses the best ways to effectively measure SEO.
Connect With:
- Jason Shafton: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

The prediction about search that turned out to be right
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

The most exiting emerging AI feature
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Creator advice that still resonates today
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This was the best discontinued Google product
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast